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Meet The Team

Simone Landes - Founder & Director, The Lifestyle Suite & The Academy by The Lifestyle Suite

The Lifestyle Suite’s Director, Simone Landes, has more than 15 years experience in talent management across diverse industry groups.

Prior to starting The Lifestyle Suite, (formerly known as SLTM), Simone was a Director at Macquarie Bank, working as a senior member of their Talent Acquisition and Talent Management teams.

Since starting the business in 2013 as a specialist agency representing experts in the verticals of health and lifestyle, Simone has gone on to grow additional arms to the business including content creation – focused on creating short form health and lifestyle content, and corporate wellbeing – focused on delivering program responses for the corporate market.

If I’m not at my desk you’ll find me… travelling around the Med (or in reality, around the corner, about to get back to my desk).

Casey Beros - Creative Director, TLS Creative

Casey is a health journalist, producer and presenter and has been in the media industry for more than 10 years.

She spent six years at Tonic Health Media and its predecessor, GSB, producing and reporting for Tonic on the ABC and more recently hosting Channel 10’s Everyday Health as well as writing for a range of Australia’s leading publications. 

With a Bachelors degree in Journalism and currently completing her Masters in Health Communication, not only is she represented at TLS as talent, she also heads up our content business, leveraging her ability to communicate complex health information in ways that are engaging and evidence-based.  

Her passion is curating and communicating health information that makes a difference to people’s lives, a skill she brings to everything we do at TLS. 

If I’m not at my desk you’ll find me… sourcing and consuming all sorts of snacks. And if you need something, you best be bringing some snacks with you!

Maddie Kiel - Talent & Brand Manager, The Lifestyle Suite & Program Manager, The Academy by The Lifestyle Suite

Working directly with Simone on the talent and expert side of the business, Maddie has a range of experience across public relations, corporate communications and client and talent management. 

Maddie joined The Lifestyle Suite following a two-year stint at the global executive search firm Heidrick & Struggles, providing leadership consulting and advisory services, including talent management, culture shaping and M&A effectiveness.

Prior to joining Heidrick & Struggles, Maddie worked at Lendlease for four years in the Group Corporate Affairs team, in multi-faceted roles responsible for all aspects of Lendlease’s global media relations, internal communications, government relations, marketing, social media, brand and crisis communications.

Maddie holds a Bachelor of Media, Communications & Journalism from the University of New South Wales, and with her passion for health, sport and lifestyle, brings a wealth of experience to The Lifestyle Suite.

If I’m not at my desk you’ll find me… at the beach or at an AFL game. 

Laura Cook - Content Coordinator, TLS Creative

Laura is our Content Coordinator and our go-to-girl for all things TLS Creative. Always a step ahead of the game, she is integral to the success of the business and is working very closely with Casey to produce incredible content for our clients.

Laura is currently completing her Bachelor of Media (PR and Advertising) at the University of New South Wales, and during her time at TLS she has cemented her passion for all things content & social media – she also runs our social channels!

If I’m not at my desk you’ll find me… studying & evaluating a winery (VERY thoroughly).

Trudie McConnochie - Editorial Manager, TLS Creative

With more than 15 years of experience in journalism, Trudie has nailed the art of crafting a story that hooks in readers and delivers key messages in a targeted way. Trudie, who holds a Bachelors degree in Journalism, has worked at New Idea, Woman’s Day, The Australian Women’s Weekly and Women’s Health magazine – the latter being where she first discovered her passion for health and wellbeing content. Having worked extensively as a writer and copy editor, she has a reputation for grammatical precision, and her stories regularly feature in Good Health & Wellbeing magazine.

In an age where false information is so prolific, and our collective attention spans have decreased, Trudie is dedicated to delivering relevant, well-researched and accurate health information that cuts through the noise.

If I’m not at my desk you’ll find me… at home, absorbed in a novel, or at the library, gathering more books to read.

Our Values

Want to get to know us a little better, here’s ten things that might help you understand how we work:

  1. We are all about potential – people, brands and our community – finding it, developing it and making the best of it so that we can have a real and positive impact on the world we live in.
  2. It’s personal – it has to be. We are about delivering specific opportunities that make the most of the individuals we represent, providing solutions that work for our clients. 
  3. Integrity is key – if it’s not right for our client, it’s not right – no matter how lucrative it might be;
  4. We rarely say no – we say let’s find a way to make it work;
  5. We believe in partnerships – working together with talent and clients to achieve outstanding outcomes;
  6. We’re committed to representing experts and delivering the role models of tomorrow, individuals who are trained in what they do, credible and at the forefront of their chosen field; 
  7. We don’t talk about luck – we focus on hard work and planning and we do it and do it again (and again) until we get it right and we achieve what we set out to;
  8. It’s OK to have fun – in fact, we encourage it. We like a laugh and we like it loud and we don’t take ourselves too seriously;
  9. We love what we do – we’re passionate about health and lifestyle and it shows.
  10. We believe all Australians, regardless of age, race, socioeconomic status or gender, have the right to live their happiest, healthiest lives – and it drives us every day.

If you are looking for representation, or want to connect with our expert talent or content team give us a call. Let’s see where the opportunity might take us.

We are committed to driving improved health literacy across this country and ensuring that as a nation we receive health information and hear not from the loudest voices, but the voices most qualified to speak. In the six years since our inception, we have built an impressive client portfolio and work across all areas of the Australian media landscape (comprising networks, broadcasters, media outlets and publishers); PR, social, media and advertising agencies; and influential organisations in the food, health, science, corporate, medical and government sectors.