Paralympic swimmer and strong chick, Ellie Cole, shared her story of adversity and strength as a part of the video campaign, which in Ellie’s own words is about “Strength, passion, enjoyment and embracing the best and worst times. Buckle up. Be tough. Be ambitious. Be yourself.”
The campaign also featured motivational speaker and athlete Turia Pitt and was produced by The Lifestyle Creative team in partnership with Edelman Australia.