Speaking on a panel at the Mumbrella Health and Wellness Summit 2017, Simone Landes, founder and director of The Lifestyle Suite, said influencers “have to take responsibility” for the content they’re producing.
“We’re all adults, and we have to take responsibility for whatever our business is, so if you’re in the business of being an influencer, then you take that on board,” she said. “If I’m going to post something about a particular health situation or about a campaign, I need to arm myself with as much information as possible.”
The panel on The Science and Strategy of Evidence Based Content – From Making to Marketing and Measuring Impact discussed the powerful role of content and storytelling in driving behaviour change and what makes for good health and medical content.
Speaking to a packed room of industry professionals Simone, along with House of Kitch Communications Founder and Director Samara Kitchener and Lewis Shields Agency Lead at Touch Creative, shared what good health and medical content looks like and what it needs to achieve as well as the opportunities and challenges facing content creators and marketers in todays ever evolving media landscape.
Read the full article on the panel over on Mumbrella here – NEWS Influencers have a duty to publish accurate health content