Simon Toohey

Cook, Plant Based Advocate and Sustainability Enthusiast

It’s one thing to be enthusiastic about preparing and eating food, but Simon Toohey’s passion goes much deeper than that. The talented foodie and YouTube personality, who proved his cooking prowess to the nation on Masterchef, and more recently as the host of Freshly Picked on Channel 10 is driven by a desire to completely transform the process of food production. Sustainability is at the heart of everything Simon serves up.

He was widely credited with making veggies cool when he appeared on Masterchef in 2019 (finishing in third place) then again in 2020. Between seasons, he launched a pop-up vegan smokehouse in Melbourne that was so popular he had to extend its run, and also co-founded the Sustainable Earth Network (SEN).

His charisma, coupled with an Instagram following of more than 100k, has made him a great fit for brand partnerships, with Simon having been appointed an ambassador for Dilmah Tea, 1589 Hotels and Melbourne’s Wine & Cheese Fest.

Simon is available for media and PR opportunities, TV presenting, corporate hosting and speaking, and brand partnerships.